DIY Marketing vs Outsourcing: What's Best for Your Business?

When you're running your own business (juggling client work, inbox chaos, maybe a toddler on your hip), it's no surprise that marketing often lands in the "when I have time" basket.

You know it's important.

You want your brand to show up well online.

But between Canva overwhelm and trying to keep up with ever-changing algorithms, it can feel like a full-time job in itself.

So, what's better: DIY-ing your marketing or outsourcing it to a pro?

Let's break it down.

The Case for DIY Marketing

There's something empowering about doing it yourself. You know your business better than anyone, and when you're just starting out or funds are tight, DIY-ing your marketing can be the right choice. Here's when DIY might suit you:

• You enjoy the creative process and want full control

• You're still finding your voice and experimenting

• You've got more time than money (we've all been there!)

• You're building slowly and learning as you go

With tools like Canva, MailerLite and Instagram's built-in features, it's never been easier to manage your own marketing. But it does come at a cost. Usually, your time and your headspace.

The Case for Outsourcing

Outsourcing doesn't mean letting go of your vision. It means bringing someone in to help you bring it to life. It's a smart move when:

• You're stretched thin, and marketing keeps falling to the bottom of the list

• Your brand presence isn't reflecting the level of service you offer

• You're ready to scale and need consistent, strategic marketing

• You want expert eyes on your branding and design so it actually works

The biggest win? You free up your time to focus on what you do best. Whether that's product creation, client delivery, or wrangling small humans between meetings.

So, Which One Is Right for You?

Honestly? There's no one-size-fits-all answer here.

Some of our clients start with DIY, then bring us in when they hit that "I can't do it all" moment. Others outsource from day one because they know their strengths (and marketing isn't one of them).

Both paths are valid.

But if you are leaning toward getting support, we're here.

At BB Creative Co., we create branding, websites and digital marketing strategies that feel like you. Our process is collaborative, strategic, and made to slot right into your business without the overwhelm.

Whether you're looking for a one-off design, a full rebrand, or someone to just handle it each month, we've got options.

Want marketing that finally feels aligned (and manageable)?

Let's chat about how we can support you → Enquire here.