Creating a Cohesive Social Media Presence for Your Brand (Without the Bore)
Ever landed on a business’s Instagram… then clicked through to their website… and you wonder if you are in the right place?
When the vibes just don’t seem to match?
It can leave you scratching your head.
And when things feel inconsistent, people hesitate.
A cohesive social media presence isn’t about being boring or repetitive. It’s about making your brand feel recognisable wherever someone finds you.
And it’s not as hard as it may feel.
Start With Clarity (Not Canva)
Before you touch templates or plan posts, ask yourself:
Who am I actually speaking to?
What do I want to be known for?
How do I want my brand to feel?
What do I stand for?
If you’re unclear on those things, your content will feel scattered.
When you know these things, you can make consistency feel easy!
Pick a Visual Direction, and Stick to It
You don’t need a perfectly curated feed. (That’s so 2018).
But you do need:
A clear colour palette
2–3 fonts you use consistently
Similar graphic styles
Cohesive imagery
If your Instagram is soft and neutral but your LinkedIn graphics are bold and neon… it creates confusion.
When someone scrolls past your content, they should think, “Oh, that looks like her.”
Keep Your Voice the Same Everywhere
You don’t need to sound “corporate” to be professional.
But you do need to sound like you across every platform.
If your website is polished and strategic, but your captions are chaotic and slang-heavy, it creates confusion.
Your socials should be an extension of your website - not a standalone marketing tool.
Change the Format. Not the Message
Instagram might be Reels and carousels.
LinkedIn might be insights and thought leadership.
Facebook might be conversations.
But your core message should stay aligned.
You don’t need a different personality for each platform.
You just need to adapt how you deliver it.
Make Your Profiles Feel Connected
Quick check:
Same profile image?
Similar bio wording?
Clear call-to-action?
Brand colours consistent?
Your brand shouldn’t feel like a new business every time someone clicks.
Show Up Consistently (Not Perfectly)
You don’t need to post daily.
You just need rhythm.
Consistency builds trust.
Trust builds confidence.
Confidence leads to enquiries.
Do a Reality Check Every Few Months
Brands evolve. So should your content.
Every few months, ask:
Does this still reflect where my business is heading?
Would my dream client feel confident landing here?
Does this look intentional… or random?
Cohesion isn’t about being rigid.
It’s about being aligned.
Our Take?
A cohesive presence makes your business feel established, even if you’re still growing.
It builds trust faster.
It reduces content overwhelm.
And it attracts better-fit clients.
You don’t need to be everywhere.
You just need to show up consistently where you are, in a way that actually feels like you.
And that’s where the magic is.